Is Kat Von D Makeup Vegan

The creative person and musician launched the brand with 4 lipsticks in 2008. Today, information technology is known for its signature Tattoo Liner and its Everlasting Liquid Lipsticks, which sparked the liquid lipstick revolution. Other bestsellers include the Shade + Low-cal Contour Palette, which led the contour craze; Go Big or Go Home Mascara, a volumising vegan mascara powered by establish-based fats; True Portrait Foundation, a truly lightweight, liquid-to-powder, high-functioning vegan foundation; and Lolita, the universal, honey, chestnut-rose shade sold in lipsticks, centre and lip liners, and middle- shadow palettes.

Founder Kat Von D is stepping downwardly to focus on other artistic endeavours, specifically her vegan shoe line and upcoming album. The brand remains committed to high-performance, vegan, cruelty- costless makeup under the direction of her partner of 12 years, Kendo Brands. The visitor will proceed offering its electric current production lineup, besides as creating new, innovative high-performance, vegan, and cruelty-gratuitous makeup for consumers all over the world.

Kat Von D, founder and artist, explained: "This past year has been one of great change for me. Equally many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now decorated prepping to release my long-awaited album in the bound, followed by an international bout! Equally much as I wish I could residue all of this, on top of continuing my makeup line, it has become clear to me that I just tin't practice everything at the maximum capacity.

"With that said, I've decided to step downward as founder (and from all other capacities) of Kat Von D Beauty, and sell my shares of the brand, turning information technology all over to Kendo, my partners for the by 12 years. This was not an easy determination, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and Kendo is primed to exercise just that."

Added David Suliteanu, CEO of Kendo: "I want to thank Kat for helping to change the beauty manufacture with us. The products we created together have stood the test of time and go icons. Kendo, along with our global retail partner, Sephora, look forward to the connected growth of KVD Vegan Beauty under Kendo's leadership, buying and management. We are fully positioned to keep the brand's growth and evolution in both product and marketing. We have adult a very potent product pipeline for 2020 and beyond. The same Kendo team that fabricated history with KVD Vegan Beauty is set up to exercise it over again."

KVD Vegan Dazzler has more than 250 innovative products in well-nigh every beauty category. The brand continues to value self-expression and compassion, and exist an early adopter of buzz-worthy collaborations with entertainers, brands, arts organisations and brute charities.

KVD Vegan Beauty is bachelor at Debenhams (Level Chiliad and Level 1) and Sephora (Level G) at The Galleria, Al Maryah.

world wide web.kvdveganbeauty.com